Automation that survives contact with reality.
Most automation projects fail because they brittle out the first time the input changes. We build automations that handle messy data, fail loudly when they should, and recover quietly when they can.
- API-to-API integrations
Custom connectors between your CRM, ERP, ticketing, billing — wherever the data lives.
- Document & email pipelines
Inbound emails, attachments, PDFs and forms parsed, validated, routed and acted on.
- Internal admin tools
Fast, opinionated internal apps for ops teams — replacing fragile spreadsheets and manual rituals.
- Scheduled jobs & ETL
Cron-grade reliability for nightly reports, syncs, and reconciliations — with monitoring and alerts.
- Human-in-the-loop
Where 100% automation isn't safe, we add review queues with full context for the reviewer.
- Audit & rollback
Every automated action logged, reviewable and reversible. Change management you can trust.
What we've automated
Every automation starts from a specific, hated task — not a platform pitch. Here's the shape of work we take on most often, described generically since the details belong to the clients who hate them.
Match purchase orders, delivery notes and supplier invoices automatically, and surface only the variances a human actually needs to see.
Pull inbound leads from web forms, marketplaces and shared inboxes into the CRM — deduplicated and routed to the right rep or territory.
Contract renewal reminders, usage-based billing calculations and dunning sequences that run on a schedule, not on someone's memory.
Incoming PDFs, scans and web forms extracted, validated against your system of record, and filed without anyone touching a scanner.
Keep inventory, pricing or customer records consistent across ERP, e-commerce and support tools — nightly, or the moment something changes.
Pull numbers from several systems into one report before the team's day starts, with exceptions flagged instead of buried in a spreadsheet.
Automation that doesn't quietly break
The failure mode we're guarding against isn't a broken automation — it's one that runs, looks fine, and does the wrong thing for three weeks before anyone notices. Reliability is an engineering discipline here, not a checkbox we tick at the end.
Every job is safe to re-run. Re-processing the same event twice never double-charges a card, double-sends an email, or double-posts a ledger entry.
Transient failures — timeouts, rate limits, a flaky endpoint — are retried automatically, on a backoff schedule, before anyone gets paged.
Every run is logged: what triggered it, what it read, what it changed, and how long it took. No black boxes to debug at 2am.
A failed run surfaces immediately in the channel your team actually watches — not discovered a week later in a stale report.
Records that fail validation are parked for human review, not silently dropped and not retried forever.
Logic changes are versioned, and actions the automation takes are traceable back to a run — so they can be rolled back.
What we integrate with
If your data lives somewhere reachable, we can build an automation around it — including the systems that were never designed to be automated.
- APIs & webhooks
REST, GraphQL and SOAP where we must — plus inbound and outbound webhooks for real-time triggers.
- Databases
Direct queries or change-data-capture against PostgreSQL, MySQL, SQL Server, MongoDB and others.
- Queues & events
SQS, RabbitMQ and Kafka-style event streams — or plain polling where nothing else is on offer.
- SaaS & business systems
CRM, ERP, accounting, ticketing, HR and communication tools — Slack, Teams, email and beyond.
- Files & documents
SFTP drops, email attachments, PDFs, spreadsheets and scanned forms — parsed and validated.
- Legacy & niche systems
On-prem systems, PMS/POS platforms, and anything only reachable through an export button or a screen.
It stops in a known, safe state — it doesn't half-apply a change. The failed step is logged and alerted on, then either retried automatically or parked in a review queue, depending on what's safe to retry.
No. An API is the cleanest path, but we also build from database access, scheduled file exports, email parsing, and — when nothing else exists — controlled interface automation. We'll tell you up front which approach fits and what its limits are.
We run it against a copy of real data, or a sandboxed environment, with any outbound actions disabled. We compare what it would have done against what a human expects, and only switch it live once that matches consistently.
Whoever needs to act on it — a named person or an on-call channel, not a shared mailbox nobody checks. We agree that routing with you before launch, not after the first incident.
Yes. Every automation we build has a clear off switch, and the actions it takes are logged so they can be traced and reversed.
Most clients keep us on for monitoring and iteration. Source systems change their APIs, data shapes drift, and someone needs to own that — we'd rather it be us than a surprise for you.
Where would 10 hours a week go back to your team?
Tell us the most-hated repetitive task in your operations. We'll scope a focused automation that pays for itself in weeks, not quarters.